The Troubles of “Bitcoin’s PayPal” Show Why the Cryptocurrency Is Not a Good Payment Mechanism
Leading Bitcoin startup BitPay is cutting costs, suggesting that the currency won’t be catching on soon.
In 2014, a Bitcoin startup called BitPay raised $30 million from investors and was dubbed the “PayPal of Bitcoin” for helping companies such as Microsoft accept payments in the digital currency. But 2015 has been less kind. Last week BitPay made significant layoffs, and earlier in the month it admitted to having $1.8 million in Bitcoins stolen.
Facebook’s Oculus Says Gaming is Just One Thing You’ll Do in Virtual Reality
The chief technology officer of Facebook’s virtual reality division predicts that its devices will be a popular way to watch videos.
Video games are an obvious use case for virtual reality headsets like the one Facebook’s Oculus division will launch early next year. But the chief technology officer of Oculus predicted Thursday that gaming will eventually account for less than half of the time people spend using the technology.
Disney Bets on Virtual Reality With Investment in Startup Jaunt
Entertainment titan Disney seems to think that virtual reality is ready for the mass market.
Many tech companies–Facebook, Samsung, and Google, among others–are interested in the potential of virtual reality and investing heavily in the technology. Now entertainment companies are also staking claims. Disney has apparently led a $65 million round of funding into Jaunt VR, a startup which makes live-action virtual reality content and also offers a camera system for capturing 360-degree live-action videos.
As cars of tomorrow get attention at the Frankfurt motor show, here’s a reminder of what vehicle-connectivity technology will mean.
It can be hard to imagine the future of driving, not only because of the prospect of automated cars but also because of the changes that will come as cars talk to each other and to the Internet. And that’s even before we get cars that change shape, cars with holographic displays, and cars with built-in refrigerators—all of which are on display this week at the Frankfurt Motor Show in Germany.
The digital marketing landscape has gone through an incredible transformation and has evolved into the nucleus of the Internet ecosystem. The following insight breaks down the latest strategies, and offers key data that speaks to the transformation. From a technology facilitator’s standpoint, I am observing as more and more businesses adopt a wider array of marketing technology services.
Back in 2009 digital marketing was beginning to mature into a series of disparate digital technologies that enabled targeted, interactive and measurable marketing products. These varied marketing products include:
Search engine optimization (SEO)
Search engine marketing (SEM)
Email marketing (CRM)
Content marketing & content automation
This is just a partial list. In fact, digital marketing products extend to any other form of digital media.
Today’s digital marketing strategies leverage all the latest marketing technology innovations to manage and execute cross-channel campaigns that are optimized and driven by big data analytics. Marketing automation platforms now simplify the process of executing consistent multi-channel campaigns that drive performance and maximize return on investment (ROI). Below is a list of some of the larger marketing platforms on the market:
ORACLE Eloqua (now ORACLE Marketing Cloud)
Unica Campaign (now IBM Campaign)
Pardot (now Salesforce Pardot)
SILVERPOP (now IBM SILVERPOP)
Businesses of all sizes are starting to recognize and align the impact of each media channel on the other. These marketing technologies keep expanding to include as many media channels as possible. The next challenge is to determine the proper allocation of marketing budgets across channels.
In 2015 businesses will spend 32% of total marketing budget on digital marketing
By 2016 it is projected that 36% of marketing budgets will be allocated to digital marketing
Search engine marketing will continue to see the largest spend at 47%
Display advertising (banner ads, re-targeting) will enjoy 34% of spend
Social media (Tweeter, Facebook, others) are estimated at 6%
Mobile is now the fastest growing digital media channel. It will enjoy about 10% of spend
84% of top performing companies are using or plan to start using marketing automation
(Sources: webstrategiesinc.com, cmosurvey.org, gleanster.com, gartner.com)
Technological innovation and competition is driving the shift to digital marketing. The Fortune 1000 companies have already adopted marketing automation to drive their digital marketing efforts. However, many small and mid-size businesses (SMBs) are struggling to figure out how best to implement a digital marketing strategy. SMBs need to learn from larger companies and adapt quickly or they will be left behind in this new digital era. Here are a few insights to consider:
Realize the importance of having a digital presence. This includes but is not limited to: website, popular social media (Tweeter, Facebook, Instagram, etc.).
Provide your customers and prospects a consistent brand experience across all digital channels.
Research and select marketing technologies to manage and measure the results of all your digital marketing efforts.
Starting out you may want to outsource your digital marketing efforts to a respected digital marketing agency. Then learn and document everything before establishing your own in-house marketing team.
Stay aware of new digital marketing trends. The internet is full of great resources to keep you informed.