The Changing Landscape of Device Tracking in AdTech
The Changing Landscape of Device Tracking in AdTech Google may have been very slow to sunsetting cookies, but now wants to join the effort to phasing out the use of IP addresses in AdTech. In the fast-pace world of digital advertising, the tides are turning once...
How Storytelling Makes for More Effective Data Comprehension
Click to learn more about author Bernard Brode. Once upon a time, humans communicated meaning through stories. Epic tales of adventure and intrigue, memorable myths of heroes and their trials and travails — these were the parameters around which people framed their...
How to Transform into a Data-Driven Organization?
Click to learn more about author Konain Qurban. It is a journey to ensure the alignment of analytics initiatives to organizational objectives, combined with consistent and effective coordination of activities across all business units. The road from a pile of raw data...
K-Anonymization: An Introduction for First Graders
Click to learn more about author John Murray. Now that privacy-enhancing technologies (PETs) have become a subject of dinner table conversations, our research team continues to field questions on these complex topics which can be difficult to explain. As part of this...
How has Covid-19 impacted investments in data?
A new IAB study states that COVID-19 may cause 20% in data cuts in Q3 2020. Survey respondents expect the short-term impact of COVID-19 to require budgetary cuts and reallocation of investments. There is less consensus on the outlook in Q4 2020 and beyond. Here a few...
Time based heatmaps in R
Time based heatmaps in R Tutorial Scenario In this tutorial, we are going to be looking at heatmaps of Seattle 911 calls by various time periods and by type of incident. This awesome dataset is available as part of the data.gov open data project. ...
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