Bitcoin Entrepreneurs Scramble to Appeal to the Masses
Uncertainty hangs over Bitcoin, but investors are betting hundreds of millions that it will change the world.
As the value of a bitcoin has plunged from more than $1,100 to around $200, the cryptographic currency’s image has been sullied. The most popular Bitcoin exchange has imploded, the currency has been used in high-profile scams and heists, and despite the fact that tens of thousands of merchants now accept bitcoins, it has failed to catch on widely as a way to buy things (see “Is Bitcoin Stalling?”). But in the eyes of the investors, entrepreneurs, and enthusiasts who assembled for a conference in New York City this week, Bitcoin’s future might be brighter than ever.