Data Quality Service


In today’s economy Data is the fuel that drives business, yet many businesses believe they have poor quality data.

For over 20 years we have helped companies improve their data quality to reduce costs, waste, improve marketing results, and yield better business insights.

We offer a customized and comprehensive solution with 6 core data quality elements:

  • Accuracy
  • Consistency
  • Completeness
  • Timely
  • Uniqueness
  • Validity

The Data Quality Services offered address each core elements:

Accuracy is achieved by our data (email, postal and phone) verification process.

Consistency is assured by our real time data management process that creates and maintains an authoritative “system of record”. Then regularly comparing all database instances to ensure they are consistent.

Completeness is achieved by our data enhancement process that continuously appends missing information (demographic, firmographics, email, phone, geographic, and social media)

Timeliness is assured by ensuring the information is regularly updated and always available when needed.

Uniqueness is achieved through our matching & de-duplication techniques used in our data management process. This process ensures no duplication or overlaps. This builds trust in data and analysis.

Validity is assured by our data cleansing, standardization and value verification for accuracy within the context of use. Using business rules is a systematic approach to assess the validity of data. Invalid data will affect the completeness and trust of data.

Are you ready to elevate your data quality maturity?

For more information visit or call 628 400  4455


Our Data Quality Service Offerings

  • Postal Address Verification – Verify and standardize addresses worldwide, helping you save time and improve efficiency
  • Email Verification – Eliminate bad emails by validating them before using them.
  • Phone Verification –Make sure the numbers you’ve collected are accurate before you call or text
  • Matching & De-Duplication – Match, identify and remove duplicate records from your database.
  • National Change of Address (NCOALink) – identify change of address moves and update your database with new addresses. Millions of households and businesses move every year.
  • Customer Suppression – Deceased, DMA Choice, Nursing Homes, Prisons


Don’t let bad data undermine your Analytics or Modeling efforts. Effortlessly identify and correct labeling inconsistencies to train better AI. Realize Limitless Possibilities of AI with Better Data

Let’s work together

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