Digital Marketing
Email Marketing |Social Media | Dispaly AdvertisingThe Changing Landscape of Device Tracking in AdTech
The Changing Landscape of Device Tracking in AdTech Google may have been very slow to sunsetting cookies, but now wants to join the effort to phasing out the use of IP addresses in AdTech. In the fast-pace world of digital advertising, the tides are turning once...
How has Covid-19 impacted investments in data?
A new IAB study states that COVID-19 may cause 20% in data cuts in Q3 2020. Survey respondents expect the short-term impact of COVID-19 to require budgetary cuts and reallocation of investments. There is less consensus on the outlook in Q4 2020 and beyond. Here a few...
5 Key Inbox Placement Factors
I have been building and managing email delivery systems for over 11 years, and have worked on everything from CRM, acquisition marketing, to re-engagement systems. The one client question that I field all the time is, “How can we improve our inbox placement”? The top...
5 Alternative Email Calls-to-Action
5 Alternative Email Calls-to-Action An email marketing message usually has a call to action linking to some kind of landing page. But it doesn’t have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to your email...
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