Digital Marketing
Email Marketing |Social Media | Dispaly Advertising
How has Covid-19 impacted investments in data?
A new IAB study states that COVID-19 may cause 20% in data cuts in Q3 2020. Survey respondents expect the short-term impact of COVID-19 to require budgetary cuts and reallocation of investments. There is less consensus on the outlook in Q4 2020 and beyond. Here a few...
5 Key Inbox Placement Factors
I have been building and managing email delivery systems for over 11 years, and have worked on everything from CRM, acquisition marketing, to re-engagement systems. The one client question that I field all the time is, “How can we improve our inbox placement”? The top...
5 Alternative Email Calls-to-Action
5 Alternative Email Calls-to-Action An email marketing message usually has a call to action linking to some kind of landing page. But it doesn’t have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to your email...
Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money
Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I’ve watched them evolve over time into ever more capable technologies...
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