Okta's API access product targets the trend toward services

Okta has changed key parts of its product portfolio to attract new users to its corporate identity management and access control platforms. The startup is launching a new API access management product and revamping its provisioning service to make it easier to change employees’ permissions within a company.

The changes, announced at the company’s Oktane conference in Las Vegas on Tuesday, were designed to give Okta more ammunition against a growing field of identity-management rivals, including Microsoft and OneLogin.

Okta API Access Management builds on Okta’s existing tools for developers who manage application logins. It lets administrators control how users of those apps access business systems that are surfaced through APIs.

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