Data Privacy

Data Privacy | Compliance | Governance | Law

California Attorney General CCPA Opinion On Data Inference

Mar 15, 2022

According to California’s attorney general, a consumer’s right to know under the California Consumer Privacy Act covers business-generated inferences unless there is a statutory exemption.
The attorney general considers inferences as personal information under the CCPA when they derive from categories of information found in civil code and when they can be used to build consumer profiles.

In the General Attorney’s opinion, companies that refuse to comply with requests involving inferences due to legal protection for trade secrets will have to prove this under applicable law.

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